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With AI summaries and featured snippets, organic clicks are shrinking. Are your SEO efforts still paying off, or shifting to other channels?

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Absolutely, SEO in 2025 remains crucial. While AI and new tech evolve, SEO’s core strength like quality content, user experience, and authority still drives organic traffic. It’s a long-term strategy that builds trust and sustainable growth, so patience and consistency pay off.
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On 5/12/2025 at 12:52 AM, Shuva said:

With AI summaries and featured snippets, organic clicks are shrinking. Are your SEO efforts still paying off, or shifting to other channels?

The main thing to remember is that AI is still part of SEO. It’s actually surfacing and ranking content within AI-driven systems as long as your content answers real questions and delivers what users are looking for.

If you want to keep ranking well, the core SEO tactics still matter, especially backlinks and brand mentions. If you’re not building quality backlinks or getting your brand out there, your visibility will drop.

AI systems also factor in brand mentions when determining authority. For example, if you’re selling cards, it makes sense to be active on places like Reddit or Quora, helping people, answering questions, and building that presence. Without brand signals and strong link-building, your rankings (even in AI results) will take a hit.

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