AI tools now write headlines and descriptions. Are you seeing higher click-through rates with AI-generated ad copy?

AI-powered ad copy can absolutely lead to better click-through rates when used well. From my experience, it helps generate multiple variations quickly, saving time and boosting testing efficiency. However, it’s not magic, human oversight is still key. Without proper targeting or emotional appeal, even AI copy can fall flat. So, it's powerful but not overhyped if you're strategic about it.