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Short-form video continues to drive sales on TikTok Shop. Anyone using creator partnerships or trending sounds? Share what’s working for conversions.

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TikTok Shop thrives on video content, with short-form clips, live streams, and influencer collaborations driving sales. Product tagging and in-video search enhance discoverability. As organic reach declines, paid promotions become essential. Brands must invest in quality video, stay updated, and adapt to TikTok’s evolving eCommerce ecosystem.

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