Own a community? How do you promote to the right audience?

 

Well, one of the most common grievances for community owners is about poor engagement after promoting their forums on social media. This is usually a result of trying to reach the wrong audience. For instance, promoting a gaming forum in a Facebook group dedicated to selling merchandise will not yield meaningful results. However, promoting your community in a group where most users are gamers could lead to conversion. Therefore, it is essential to tailor your promotional efforts to the right audience to maximize your community's growth.

Promote your community by identifying your target audience’s interests and platforms. Use social media ads, collaborate with influencers, share valuable content, and engage actively in related groups. Consistent communication and clear benefits attract the right members genuinely interested in your community’s purpose.