Looking at keyword data for Marketing and Advertising, terms like SEO, PR, branding, and advertisement pull in thousands of monthly searches. For example, in the US alone, "PR" and "SEO" each get 135,000 monthly searches. That's a ton of traffic just waiting to be tapped.

 

Have you had success ranking for any of these keywords? What’s your SEO strategy in competitive niches?

High-traffic keywords do mean big opportunities, but competition is intense. I recommend targeting long-tail keywords to capture more specific searches. While they may drive less traffic, they often convert better, offering a balance between volume and relevance for your audience.