Posted April 9Apr 9 Despite its reach, some companies still view TikTok as “not serious” enough or too unpredictable. But are they missing out on cultural relevance? Is TikTok a fit for all brands—or should some businesses skip it entirely?
April 9Apr 9 Some brands avoid TikTok due to concerns about data privacy, brand safety, and lack of control over viral trends. Others feel the platform doesn’t align with their target audience or brand identity.
May 2May 2 Some brands avoid TikTok due to regulatory risks, data privacy concerns, brand safety issues, and difficulty measuring ROI. I’ve seen others hesitate because of platform volatility and uncertainty about long-term advertising stability or audience alignment.
Despite its reach, some companies still view TikTok as “not serious” enough or too unpredictable. But are they missing out on cultural relevance?
Is TikTok a fit for all brands—or should some businesses skip it entirely?