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Funny brands like Duolingo and Wendy’s win followers and free press—but does humor work for everyone, or only certain industries?

 

What’s a brand you follow just for the entertainment?

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humor can humanize a brand, boost engagement, and make content more shareable. When done right, it builds emotional connections, but it must align with the brand’s voice and be sensitive to context.
  • 4 weeks later...
Yes, brands should have a sense of humor online, it makes them relatable and memorable. I’ve seen funny posts go viral, boosting engagement. But it must align with the brand voice and avoid offending sensitive audiences.

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