Some brands stir up debate (intentionally or not) to grab headlines. It’s risky but can skyrocket attention.

 

Have you seen a brand pull this off well—or crash and burn?

Using controversy can spark attention and engagement, but it’s risky. If mishandled, it may damage reputation and alienate audiences. Brands must weigh impact carefully and ensure the controversy aligns with core values.

Controversy is certainly a marketing tool but it can also be very delicate matter. Sometimes too many controversies can damage you entirely

Using controversy as a marketing tool can be effective for grabbing attention, but it’s risky. I’ve seen it drive engagement, but it can backfire if it alienates your audience or damages your brand reputation. If you go this route, be sure it aligns with your values.