Platforms like Kickstarter used to be for funding ideas, but now brands use them for product testing, pre-orders, and PR hype.

 

Have you backed a campaign recently? Did the “story” persuade you more than the product?

crowdfunding now doubles as marketing. It builds buzz, validates demand, and creates early brand advocates. Beyond raising funds, it’s a powerful way to test products, grow audiences, and generate media attention.

Well, running a campaign on Kickstarter can certainly be a kind of marketing. That's because you can reach a lot of people, even when you don't get funded you will be able to spread the news.

Crowdfunding has become a form of marketing, blending fundraising with brand exposure. I’ve seen it work as a strategy to generate buzz, validate ideas, and build an engaged community. It’s not just about raising money, it’s about creating a loyal customer base.