Everyone says “people buy from people,” but is a personal origin story necessary for success? Some brands succeed by staying faceless and product-focused.

 

Is your brand built around a story? Or do you prefer to stay behind the curtain?

Yes, but it’s harder. A personal story builds emotional connection, trust, and differentiation. Without it, brands risk seeming generic. While not essential, storytelling often fuels loyalty, memorability, and deeper customer relationships.

A brand can survive without a personal story, but it may struggle to build deep connections. I’ve seen brands thrive through product quality, customer service, and innovation. However, a personal story often helps differentiate and humanize a brand.