Some brands create mystique or “limit access” to increase demand (like invitation-only services). This reverse psychology can actually boost brand desire.

 

Have you seen a brand use scarcity or exclusivity to stand out? Did it work on you?

Yes, reverse marketing, creating scarcity or exclusivity, can work by boosting curiosity and desire. When brands appear selective or unavailable, it can increase perceived value, but it must be authentic and strategically balanced.

Reverse marketing can work by creating intrigue and exclusivity. I’ve seen brands successfully use scarcity and limited-time offers to make products feel more desirable. However, it needs to be done carefully, overdoing it may turn potential customers away.