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Banner ads have been considered obsolete for years, but some marketers are reporting solid results with hyper-targeted visuals and interactive creatives.

 

 

Have you tested banner ads recently? Were the results surprising?

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Banner ads are making a comeback due to tech advances like dynamic creatives and better targeting. Despite challenges like banner blindness, innovative design and strategic placement are helping brands re-engage audiences effectively.
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Yes, banner ads are experiencing a resurgence in 2025. While their click-through rates have traditionally been low, averaging around 0.06%, they remain effective for brand awareness and top-of-funnel marketing.

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