Pinterest continues to quietly drive traffic and sales for ecommerce, especially in fashion, decor, and DIY. Let’s explore what’s currently trending and converting.

Have you tested Product Pins or Pinterest Ads? What was the result?

What types of content get the most traction for your products?

Pinterest e-commerce thrives with optimized product Pins, trend-driven content, engaging video, AR features like Try-On, and influencer collaborations. These tactics boost visibility, engagement, and conversions by aligning with user behavior and platform innovations.

Successful Pinterest eCommerce relies on leveraging video content, utilizing Pinterest Predicts for trends, optimizing pins with keywords, offering AR try-ons, and maintaining visually appealing, high-quality images to boost engagement and drive conversions.