Posted April 9Apr 9 Email still plays a major role in ecommerce—even when you sell mostly on social platforms. How do you build an email list and keep buyers coming back? What kind of lead magnets have worked well for your ecommerce store? Do you send different emails for marketplace vs. social buyers?
April 13Apr 13 Email marketing can power social commerce by driving traffic to your social shops, promoting limited offers, and retargeting engaged followers. I’ve seen success using newsletters to share user-generated content, highlight trending products, and include direct "Shop Now" buttons linking to Instagram or TikTok stores. It keeps your audience engaged beyond just social feeds.
April 20Apr 20 Email marketing can drive social commerce sales by sending targeted promotions, product updates, and exclusive offers. Integrate social media links, create urgency with limited-time deals, and personalize content based on customer behavior.
Email still plays a major role in ecommerce—even when you sell mostly on social platforms. How do you build an email list and keep buyers coming back?
What kind of lead magnets have worked well for your ecommerce store?
Do you send different emails for marketplace vs. social buyers?