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Comparing Facebook Shops vs. Instagram Shops: Which Performs Better?

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Both platforms allow direct selling, but engagement and results can vary widely. Let’s compare notes.

Which has brought more sales or engagement—Facebook or Instagram?

What kind of product images or formats have worked best for you?

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Instagram Shops often perform better for visual, trend-driven products due to its discovery-based nature and younger audience. I’ve noticed Facebook Shops work well for established brands with loyal followers and broader age groups. Instagram’s product tagging in posts and stories boosts impulse buying, while Facebook offers detailed catalog browsing.
Instagram Shops excel in visual appeal and user engagement, ideal for lifestyle and fashion brands. Facebook Shops offer a broader audience and better integration with community features. Performance depends on your target audience and content style.

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