With buyers split between TikTok, Instagram, Amazon, and niche sites, being present where your audience hangs out is key. But how do you decide where to invest your time and resources?

How did you figure out which platforms your customers prefer?

Have you ever left a platform that wasn’t converting? Why?

It’s absolutely crucial to sell where your audience spends time. If they’re on TikTok, be there. If they’re browsing Facebook groups, join them. I’ve seen better engagement and sales when my products show up naturally in their daily scrolls. Meeting them where they are saves marketing effort and builds trust faster.

Selling where your audience spends time is crucial for visibility and engagement. For example, if your target audience is active on Instagram, having a presence there increases chances of connecting with potential buyers and driving sales.