Tracking and analyzing data is essential for understanding what works and what doesn’t. What key performance indicators (KPIs) do you focus on to improve sales and conversion rates in your self-hosted store?

What tools do you use for ecommerce analytics?

How often do you review your data to make changes to your sales strategy?

Using analytics is key to improving eCommerce performance. I focus on tracking customer behavior, like which pages they visit, how long they stay, and where they drop off. This helps optimize product pages, refine ads, and improve user experience. Conversion rates, average order value, and bounce rates are all metrics to watch closely.

Use analytics to track user behavior, identify top-performing products, and optimize conversion rates. Monitor bounce rates, cart abandonment, and traffic sources, then adjust your strategy accordingly, such as improving product descriptions or simplifying checkout for better performance.