Social commerce is changing the way consumers shop, making it more social and instant. How has social commerce influenced your customers’ buying decisions, and what tactics have you used to harness this shift?

Do you think the ease of buying on social platforms has sped up purchase decisions?

What role do social media influencers play in shaping consumer behavior for your business?

Social commerce has drastically shifted consumer behavior by making shopping more spontaneous and personalized. With influencers, user-generated content, and seamless purchasing options, people are more likely to buy based on trust and social proof. I’ve noticed consumers want a quicker, more engaging shopping experience, often driven by what they see on platforms like TikTok or Instagram.

Yes, buying directly on social platforms shortens the decision process by reducing steps and offering instant gratification. Influencers play a huge role,bthey build trust, showcase products authentically, and often drive faster conversions through relatable content.

These days a lot of people are active on at least one social media. Therefore, it is easy to reach buyers with social commerce.