One of the easiest ways to evaluate your website’s SEO health is by using Google Analytics. This tool provides insights into how visitors find your site, their geographical location, and their behavior on your pages—such as time spent on the site and bounce rates. Do you use Google Analytics, have you used any alternative tools top check your website traffic performance?

To use Google Analytics more effectively, track key metrics like traffic sources, bounce rates, and conversions. Implement event tracking for specific user interactions, use custom reports to focus on important data, and segment audiences to understand behavior. Regularly review data for insights to optimize your website’s performance and marketing strategies.

The point of understand traffic is to find out how people find your website, they they come from, what they do on your website, etc. When you know this, you can improve your website

Google Analytics is essential for understanding website traffic. I use it to track key metrics like page views, bounce rate, and traffic sources. For example, if I notice high traffic from social media, I adjust content strategies to engage that audience.