You need to gain access to your competitor's data to be able to create a better marketing plan, how do you do it?

To gain a competitive edge, analyze their:

 

• Target audience – Who are they reaching?
  
• Market position – What niche do they dominate?
  
• Marketing channels – Where do they promote their business?
  
• Customer engagement strategies – How do they attract and retain users?
  

Gaining access to a competitor's data should be done ethically and within legal boundaries. You can use tools like SEMrush, Ahrefs, and SpyFu to analyze competitor website's traffic, and backlink strategies. Also, reviewing publicly available information such as industry reports, case studies, and social media activity can provide valuable insights. Always prioritize transparency and avoid tactics like unauthorized data scraping or hacking.

There are a lot of tools that will help you gain access to your competitors data, some of these tools might be illegal to use, for instance data scrapping tools

I use SEMrush to analyze competitors' keywords, backlinks, and traffic. Monitoring social media activity and studying customer reviews also offers valuable insights without violating privacy.