CTR or Click Through Rate means the percentage of visitors who click on ads displayed on your site. For instance, if 100 people visit your website and 10 of them click on an ad, your CTR would be 10%. A higher CTR translates to better earnings; for example, a 10% CTR will generate more revenue than a 5% CTR, even with the same amount of traffic. If you attract large numbers of visitors but have a low CTR, your earnings will remain minimal.
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