As a publisher, you have the flexibility to display various types of advertisements on your website. If you are using Cost Per Click (CPC) ads, your earnings will depend on clicks. However, these clicks should come from genuine user interest, and not something that is incentivized. The amount you make is directly related to how much money the advertisers are spending per click. Your CPC ad revenue is primarily determined by two key factors: CPC rate and Click-Through Rate (CTR).

You need to target the right audience with relevant, high-converting content. Optimizing ad placement, using A/B testing for ad creatives, and ensuring fast website load times can also increase clicks. Also, choosing a reputable ad network with competitive CPC rates and refining SEO strategies can help boost visibility and clicks.

To maximize ad revenue with CPC (Cost Per Click) ads, focus on targeting high-value keywords and optimizing ad placements. Create engaging content that encourages clicks, experiment with different ad types, and analyze performance to refine your strategy for better returns.