Apart from CPC rates for the keywords, keyword search volume also plays a major role in revenue from ads. In the US, popular insurance-related keywords such as “farmer’s insurance” and “farm insurance” receive approximately 450,000 searches per month. Similarly, “car insurance” and “travel insurance” each attract around 368,000 monthly searches. if you can combining high CPC keywords with high search keywords, you might be able to increase your adsense earning.

Keyword search volume plays a key role in profitability by helping identify high-demand terms that attract more traffic. Focusing on high-search-volume keywords with lower competition can drive more visitors and increase conversion rates, leading to higher profits. Using tools like Google Keyword Planner or SEMrush can help find these keywords and optimize content accordingly.

Keyword search volume indicates how many people are searching for a specific term. High search volume can drive more traffic, but profitability depends on competition and CPC. Target keywords with a balance of high volume and low competition to maximize both traffic and earnings.