High-value keywords vary by region. In other words, a keyword that get a lot of traffic and high CPC rate in the US and the UK will differ. A keyword that performs well in the U.S. may not yield the same results in the UK. That's the reason why geographic origin of your traffic significantly impacts earnings, as ads are geo-targeted. Therefore, if you want to earn better align your niche with the primary location of your audience.

You can identify high-value keywords based on location, I’d use tools like Google Keyword Planner or SEMrush, focusing on geo-targeted terms. For example, targeting "best Italian restaurants in NYC" or "Los Angeles real estate market." Localized keywords often attract a more relevant audience, and search volume can vary by region.

I look for location-specific terms, like “plumbers in [city]” or “best sushi in [location].” Use tools like Google Keyword Planner or SEMrush to pinpoint high-volume, low-competition keywords. It boosts local SEO significantly.

You identify high-value keywords by using tools like Google Keyword Planner or SEMrush to filter by location. Focus on keywords with high CPC and search volume in your target region. Localize terms, analyze competition, and align them with user intent for better ROI.