Customer reviews, testimonials, and trust badges boost conversions, but some brands fake them. How much do consumers really trust social proof?

 

Do you research reviews before buying? How do you spot fake testimonials?

Even though social proof can be rigged,or fake, I still believe that social proof are highly valuable marketing content. Instead of celebrity endorsement, I believe social proof.

I find social proof fascinating in marketing. It's when we see others using or recommending a product, and it makes us more likely to try it. Reviews, testimonials, and even follower counts can create this powerful effect. It's like, if others trust it, maybe I should too! It definitely influences my purchasing decisions.