Live shopping is booming on platforms like TikTok and Instagram, where influencers sell products in real-time. Some brands report huge sales spikes, but is it sustainable?

 

Have you ever bought something from a live shopping event? What made you trust the seller?

Yes, live shopping events can significantly increase sales. They create a sense of urgency and excitement, allowing real-time interaction with potential customers. This builds trust, answers questions instantly, and showcases products in a dynamic, engaging way, often leading to impulse purchases and higher conversion rates.

I have not tried this myself, therefore I cannot say anything form my personal experience but I have read case studies and all of these points towards the fact they they do help in sales.

in a way it does.it makes one to have more people coming around. You can now use your marketing skills to lure them to buy. So it helps

Yes, live shopping events can significantly increase sales. They create a sense of urgency and excitement, allowing real-time interaction with potential customers. This builds trust, answers questions instantly, and showcases products in a dynamic, engaging way, often leading to impulse purchases and higher conversion rates.

I totally agree, live shopping is like turning a sales pitch into a show. I’ve seen how it boosts engagement, builds real-time trust, and sparks that “buy now” feeling. It’s a powerful eCommerce move.