More users are blocking tracking cookies and using VPNs, making paid ad targeting less precise. Some advertisers report higher ad costs and lower ROI.

 

Are you noticing paid ads becoming less effective? How are you adapting?

Well, I am not running any paid ads these days so I cannot say about ROI on PPC advertising or any other kinds of advertising. However, I believe that you need to resort to more natural marketing methods such as content marketing, instead of forcing through ads

with the shift to private search and stricter data privacy, PPC targeting is definitely getting harder. I’ve noticed it’s tougher to reach the right audience precisely. It now takes smarter content, better first-party data, and creative ad strategies to stay effective.