Google dominates search, but smaller engines like Ecosia, DuckDuckGo, and Brave Search are gaining users. Some marketers are now optimizing for alternative search engines.

 

Have you considered SEO strategies beyond Google? Are niche search engines worth optimizing for?

Well, I do not see smaller search engine growing, and believe if you managed to rank well on Google, you will also rank well on other search engines and search engines use more or less the same tactics to rank content

I’ve noticed niche search engines gaining traction because they focus on privacy, specific industries, or ethical values. For example, DuckDuckGo appeals to privacy-conscious users, while Ecosia targets eco-friendly audiences. They offer tailored experiences big search engines can’t always match, reshaping how people search online.