Spotify, podcasts, and even voice assistants offer new ways to advertise. Some brands are seeing high engagement with audio-only ads compared to traditional display ads.

 

Have you tried using audio ads? Do you think they will become more mainstream?

I haven't tried audio ads but I do believe that audio ads are becoming more popular due to the rise of audio streaming services. Podcasts are also getting popular, so I think audio ads will become more mainstream

I’ve found audio ads surprisingly powerful, they’re immersive, personal, and less competitive than visual spaces. Whether through podcasts or music streaming, they reach users during workouts, commutes, or chores, building brand recall subtly but effectively. When well-crafted, they feel like a trusted voice, not a pitch.