Programmatic audio ads are automated, data-driven audio advertisements that can be personalized based on user behavior. With the rise of podcasts and music streaming, these ads are becoming an important marketing tool.

 

Have you heard a programmatic audio ad while listening to music or podcasts? Did it resonate with you?

 

What are the benefits of programmatic audio ads for both advertisers and consumers?

I do understand podcasts and music streaming are becoming very popular and audio ads can be influencer in driving sales but even in the podcast niche, a lot of people are usually using video podcasts.