AI-powered predictive lead scoring evaluates potential leads based on historical data and behavior, helping businesses prioritize leads most likely to convert. This improves efficiency and maximizes marketing efforts.

 

Have you used predictive lead scoring in your marketing efforts? How accurate was it?

 

What do you think are the most important factors in building an accurate predictive model for lead scoring?

Well, I have not used predictive lead scoring in my marketing efforts, however, this is something I am very much interested in trying as I believe I will be able to create a better marketing campaign