Collaborating with influencers can help you tap into new audiences and boost credibility. Choosing the right influencers can lead to better engagement and conversions. Have you used influencer marketing? What criteria do you use to select the right influencers for your brand?

Influencer marketing can be good for a business especially if you work with a genuine influencer in your industry. Sadly, these days most influencers are building fake followers and fake engagements.