With mobile usage skyrocketing, mobile-first marketing focuses on delivering tailored content and ads to consumers using smartphones, from optimized websites to interactive mobile experiences.

 

How do you think mobile-first marketing has changed your purchasing behavior?

 

What challenges do brands face in making mobile-first strategies effective?

These days more people access internet through mobile devices than from computer. Therefore, if you want to reach consumers, you should be using mobile platforms to market and promote. One of the best marketing tools can be App store or Playstore, or social media with focus on mobile users.