Behavioral retargeting involves using customer browsing behavior to serve personalized ads across multiple platforms. This method enhances ad relevance and encourages higher conversion rates.

 

Have you ever purchased something because of a retargeted ad? Was it an effective strategy?

 

What are the potential downsides of behavioral retargeting?

I think behavioral re-targeting is become more common these days and not many people are comfortable with this. So, thjey are even trying to switch browsers that do not track user behavior.