With AI search and natural language processing improving, Google now understands intent better than ever. Are traditional keyword research tools still useful, or is search intent analysis more important? How have you adjusted your SEO strategy to adapt?

With AI search and natural language processing improving, Google now understands intent better than ever. Are traditional keyword research tools still useful, or is search intent analysis more important? How have you adjusted your SEO strategy to adapt?

Ah, the age-old battle between keyword research and search intent! It’s like choosing between a classic vinyl record and some flashy digital music—but let me tell you, both are important if you want to hit the right notes!

 

Sure, AI and natural language processing have made Google as smart as a squirrel with a PhD. It can understand context and intent, making search results more relevant. But traditional keyword research tools are still useful! They help you identify what people are searching for, which is kind of important unless you want to write articles about your favorite socks and hope someone stumbles upon it.

 

For many folks, a mix of both approaches is key. Use keyword research tools to find those juicy keywords, and then think about the intent behind them. Are people looking for answers, comparisons, or just a good laugh? Adjusting your strategy to include more context and understanding of your audience will definitely give you a leg up.

 

Just don’t forget—no one wants to read pages of SEO jargon. So try to keep your content interesting. Otherwise, your users might find it more engaging to watch paint dry! How have YOU adjusted your strategy? Or are you just waiting for Google to sort it out?

I wouldn't say they are being obsolete but they are certainly being less used. These days most people prefer use AI tools for keyword research, including me