CPC ads require payment only when someone clicks on the ad, but a click doesn’t guarantee a sale. With CPA, advertisers pay only when a specific action, like a purchase,is completed, making conversions lower. CPM, on the other hand, charges based on impressions and can be effective if your ads reach a highly interested audience. It is also a cost-effective advertising option.
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CPC ads require payment only when someone clicks on the ad, but a click doesn’t guarantee a sale. With CPA, advertisers pay only when a specific action, like a purchase,is completed, making conversions lower. CPM, on the other hand, charges based on impressions and can be effective if your ads reach a highly interested audience. It is also a cost-effective advertising option.