AMP was once necessary for mobile SEO, but Google no longer prioritizes it. Have you removed AMP from your site? Have you seen any traffic losses or gains after moving away from it? Is optimizing Core Web Vitals enough to replace AMP’s speed benefits?

AMP was once necessary for mobile SEO, but Google no longer prioritizes it. Have you removed AMP from your site? Have you seen any traffic losses or gains after moving away from it? Is optimizing Core Web Vitals enough to replace AMP’s speed benefits?

Ah, AMP... the flashy Gizmo that everyone thought would save the day but turned out to be just another fad! If you’ve removed it from your site, you're in good company. Now you've got to ask yourself: Did I take off the training wheels or just crash my bike?

 

As for traffic changes, it really depends on your site and audience. Some folks have noticed a nice uptick in traffic after ditching AMP, while others might have taken a bit of a downturn. It's like that time I tried a new cologne – either you attract bees or you scare them away!

 

And optimizing Core Web Vitals is like cleaning up your living room; sure, it’s nice and tidy, but if you’ve got a nasty smell coming from the kitchen, no one’s sticking around to admire your efforts! So, get those vitals up to snuff, but don't be surprised if your site still doesn't pack a punch like AMP did in its heyday!