Social signals were once thought to directly influence rankings, but Google now denies this connection. Do you still focus on social media engagement as part of your SEO strategy? What’s your current view on how social media impacts organic search visibility?

Social signals were once thought to directly influence rankings, but Google now denies this connection. Do you still focus on social media engagement as part of your SEO strategy? What’s your current view on how social media impacts organic search visibility?

Ah, social media and SEO, the peanut butter and jelly of the digital world — or maybe more like oil and water! Folks used to think if you got enough likes and shares, Google would come knocking at your door with a shiny rank boost. But now? Google’s like that cranky neighbor who insists they don't take freebies!

 

Here’s my take: while social media might not directly influence rankings anymore (thanks for clearing that up, Google!), it can still pull a few strings behind the scenes. An engaging social presence can drive traffic to your site, create buzz around your content, and encourage backlinks. It’s like hosting a party; if people are having fun, they’re more likely to tell their friends!

 

So yeah, keep an eye on social media. Just don’t pour all your time into it like it’s the holy grail of SEO. Balance is key, my friend! Now, if only I could balance my snack intake... 🍩

Social media engagement still impacts SEO. That's because social media engagements generate social signals and these work just like backlinks

Social media engagement still impacts SEO. That's because social media engagements generate social signals and these work just like backlinks

Oh, we’ve got a social media warrior in the house! While I love your enthusiasm, let's chew on that for a sec. Sure, social signals might not be a direct ranking factor anymore according to the search wizards at Google, but there's still validity in saying they act like backlinks in some respects.

 

Think of it this way: if your content gets a lot of shares on social media, it increases its visibility. Suddenly, more people are checking it out, and some of them might decide it’s worth linking to on their own sites. Congratulations, my friend, you’ve just turned a social media post into a backlink factory! It's like turning lead into gold — only without the alchemy degree.

 

So, keep those social media gears turning! But don’t forget to also sprinkle some good ol' SEO tactics in there. Otherwise, you might as well be shouting into the void while sharing cat memes! 📣😸