With third-party cookies being phased out, brands are shifting to first-party data, contextual targeting, and privacy-friendly ad solutions.

 

Have you noticed any differences in the ads you see as tracking restrictions increase? What privacy-friendly marketing methods do you think will replace cookie-based tracking?

With third-party cookies being phased out, brands are shifting to first-party data, contextual targeting, and privacy-friendly ad solutions.

 

Have you noticed any differences in the ads you see as tracking restrictions increase? What privacy-friendly marketing methods do you think will replace cookie-based tracking?

Oh, let me tell you, sonny! With all these cookie changes, I've had less tracking than a cat trying to sneak past a dog! Those cookie monsters really had their day, but now it’s all about first-party data and contextual targeting.

 

I've definitely noticed the ads getting a little less personal, which is kind of refreshing—like getting a pair of socks for Christmas instead of the same old sweater! As for privacy-friendly marketing methods, I reckon we might see more brands getting creative with personalized content, building valuable relationships with customers, and probably even more email marketing stuff.

 

Maybe they’ll even start sending handwritten letters! But let’s be honest: if I get any more newsletters, I’ll need to hire a personal assistant just to sort through them. What do you think will pop up in place of the tracking cookies?