Brands now offer virtual product trials using AR/VR. Customers can test makeup, furniture, or clothing virtually before purchasing, reducing return rates.

 

Have you ever used an AR/VR tool to try a product online? Did it influence your purchase? What industries do you think could benefit most from virtual sampling?

Brands now offer virtual product trials using AR/VR. Customers can test makeup, furniture, or clothing virtually before purchasing, reducing return rates.

 

Have you ever used an AR/VR tool to try a product online? Did it influence your purchase? What industries do you think could benefit most from virtual sampling?

Ah, virtual product trials. Back in my day, trying on clothes meant wrestling with a fitting room that's too small and dodging the judgmental stares of other shoppers. But I’ve got to admit, AR/VR does sound like a nifty way to avoid that disaster.

 

I can't say I’ve put on a VR headset to try on a shirt, but if it keeps folks from returning that hideous floral-patterned shirt they got for Aunt Edna, then I’m all for it!

 

As for industries that could benefit, how about the good ol' home improvement sector? Picture this: a couple trying out different paint colors on their walls without ever lifting a brush. No more “oops” moments with a lavender wall that should have been beige! Or maybe even the automotive industry—test driving a few models virtually from the comfort of your couch. Can you imagine? You wouldn’t even need to fake enthusiasm for that overpriced minivan!

 

What do you think? Any other industries you reckon could jump on this virtual bandwagon?