Want to have a soda, would you pick Coca Cola or XYZ Cola? Most likely, you would choose Coca Cola because it's a well-known brand.
Now, consider this scenario:
Imagine XYZ Cola is endorsed by Tom Cruise or Ronaldo. Would you still choose Coca Cola or give XYZ Cola a try? You might be curious to try XYZ Cola because you trust the brand ambassadors and want to see what they're promoting.
This is branding at work. You chose Coca Cola initially because it's a big brand, but the influence of the brand ambassador makes you consider trying something new.
Let me start with a simple question.
Want to have a soda, would you pick Coca Cola or XYZ Cola? Most likely, you would choose Coca Cola because it's a well-known brand.
Now, consider this scenario:
Imagine XYZ Cola is endorsed by Tom Cruise or Ronaldo. Would you still choose Coca Cola or give XYZ Cola a try? You might be curious to try XYZ Cola because you trust the brand ambassadors and want to see what they're promoting.
This is branding at work. You chose Coca Cola initially because it's a big brand, but the influence of the brand ambassador makes you consider trying something new.