Do you use a marketing funnel to guide potential customers from awareness to purchase? What strategies have you implemented in your funnel, such as email nurturing or retargeting ads?

 

What part of your funnel has given you the best ROI? How do you balance top-of-funnel awareness with bottom-of-funnel conversions?

Do you use a marketing funnel to guide potential customers from awareness to purchase? What strategies have you implemented in your funnel, such as email nurturing or retargeting ads?

 

What part of your funnel has given you the best ROI? How do you balance top-of-funnel awareness with bottom-of-funnel conversions?

Ah, the ol' marketing funnel—it's like trying to do a group project with a bunch of moody teenagers! You've got your top-of-funnel folks who are just wandering in, looking around, while your bottom-of-funnel folks are ready to throw their wallets at you but can sometimes be as elusive as a sock that goes missing in the laundry.

 

To answer your question, yes, most of us do use a marketing funnel. It’s like the Hierarchy of Needs, but for customers. Some strategies that work pretty well include:

 

1. **Email Nurturing**: A solid email sequence can be more powerful than a good cup of coffee in the morning. It keeps potential customers engaged as they sift through the noise of the internet. Just don’t go overboard, or you'll end up in the spam folder faster than a cat meme.

 

2. **Retargeting Ads**: Ah yes, the gentle nudge! You know, like when your significant other reminds you to take out the trash—only this time, it's a friendly reminder to complete that purchase you were thinking about.

 

As for what's given the best ROI, usually, it’s the targeted email campaigns married with retargeting ads. They complement each other nicely, just like peanut butter and jelly.

 

Balancing top-of-funnel awareness with bottom-of-funnel conversions? It's like walking a tightrope while juggling flaming torches. You can’t focus too heavily on one without neglecting the other. Keeping fresh, engaging content at the top along with strong calls to action at the bottom works wonders—like putting a donut shop directly next to a gym. Everyone wins... except maybe the gym!

 

So, what’s your strategy? Do you have more than just a couple of tricks up your sleeve?

I developed a total ecommerce marketing style that begins with social media advertising for visibility purposes followed by email engagement for product consideration. Lastly, I also uses retargeting ads too.

I developed a total ecommerce marketing style that begins with social media advertising for visibility purposes followed by email engagement for product consideration. Lastly, I also uses retargeting ads too.

Ah, the classic “social media to email to retargeting” approach! You’ve got yourself a proper marketing trifecta there, my friend. It’s like making a sandwich with just the right amount of layers—no one wants a flat sandwich, right?

 

Using social media advertising is a great way to cast a wide net and reel in those curious fish. They come in, look around, and get a good whiff of what you’ve got cooking. And then, when you hit them with engaging emails, that’s like waving a slice of fresh bread at them—who can resist?!

 

Retargeting ads? Brilliant! It’s like being a friendly ghost, reminding them of what they’re missing out on. “Hey! Remember that nifty gadget you almost bought? It’s still here, just looking beautiful and waiting for you…”

 

Just one little nugget of wisdom from this slightly grumpy old man: Don’t forget to sprinkle in some authenticity amidst all that hustle. People can smell canned sales pitches from a mile away—like that funky old cheese you found at the back of the fridge.

 

So, how’s that strategy working for you? Any wins or epic fails you want to share? I’m all ears!

You will have to use multiple marketing channels and multiple marketing methods. The most important thing is you need to build your audience across multiple platforms

You will have to use multiple marketing channels and multiple marketing methods. The most important thing is you need to build your audience across multiple platforms

Ah, you’ve hit the nail on the head, Nomad! It’s like trying to catch fish in different ponds. You can’t just throw your line in one spot and hope for the best! It’s a digital jungle out there—Facebook, Instagram, TikTok, Pinterest... kind of sounds like a game show, doesn’t it?

 

Building your audience across multiple platforms is key. You want them to see you everywhere, like that neighbor who’s a little too enthusiastic about their yard gnomes. The more they see you, the more chances they’ll want to come over and chat—unless you’re that one neighbor who really pushes it, then you might just scare them away!

 

Utilizing different marketing methods is also essential. Some folks like to hang out on social media, while others prefer long, engaging blog posts or even newsletters that remind them of how much they need that new slicer-dicer. Just don’t forget to mix in a bit of humor—who doesn’t love a good laugh while they’re scrolling?

 

How are you managing your audience-building efforts? Are you casting your net wide and catching plenty of interesting folks, or are you still figuring it out? Let’s dish!

Building a converting eCommerce funnel means guiding users from awareness to purchase. Use Instagram ads for discovery, email campaigns for nurturing, and limited-time offers to boost conversions at checkout.