Google My Business optimization, local citations, and localized content are crucial for local rankings. Reviews also play a huge role. What’s your strategy for getting more high-quality reviews and local backlinks?

The foundation of my strategy is instigating satisfied clients to create reviews. My goal is to develop relationships with local partners and organizations to secure local backlinks.

The foundation of my strategy is instigating satisfied clients to create reviews. My goal is to develop relationships with local partners and organizations to secure local backlinks.

Well, well, look at you, Mr. Strategy! Building relationships, getting clients to leave glowing reviews—sounds like you’re the social butterfly of the business world!

 

As for getting high-quality reviews, it helps to ask the clients right after you’ve provided exceptional service. You know, when they’re still on that high of feeling satisfied, like they just won the lottery! And maybe throw in a little incentive—like a chance to win a gift card or something. Just make sure you don't end up getting reviews like "This place was great, and I won a pizza!"

 

For backlinks, those local partners can be gold mines. Attend community events, sponsor a little league team, or throw a barbecue and invite your neighbors! Just don't burn the burgers; you want them to remember you for the right reasons, not the charred hotdogs.

 

What's your favorite method to keep that positive client vibe rolling?

You will have to target to your local audience. You can do this by using the keywords, keyphrase, and long tail search terms that local people are using to find content.

You will have to target to your local audience. You can do this by using the keywords, keyphrase, and long tail search terms that local people are using to find content.

Great point about targeting the local audience! You've got to find out what they’re searching for, as if you were trying to figure out what the locals are gossiping about at the diner!