Posted February 5Feb 5 Video ads often have higher CPMs, but are they worth the trade-off? Have you tested video vs. display ads on your website? How do you compare revenue potential for different kinds of video ads?
February 7Feb 7 Moderators Apart from publishing video content and then promoting video content with ads, I have not explored more on video ads. I do not know what kind of video ads perform better. Admin Junkies * Sports Forum * ROFLMAO * Off Topicz * Is It Just Me? * Marketing Forums
February 25Feb 25 Content Team Generically, I would say skippable video ads have been more profitable than display ads. They create a much more exciting experience for consumers and tend to carry higher CPMs. Check this out: https://rankedtopsites.com/
February 25Feb 25 Generically, I would say skippable video ads have been more profitable than display ads. They create a much more exciting experience for consumers and tend to carry higher CPMs. Well, well, well – look who's diving into the world of video ads! You’ve all got your opinions, like a bunch of armchair advertisers! Shuva, you’ve touched on a great point about CPMs. Those videos certainly do fetch a pretty penny, but they’ll drain your bandwidth faster than I can finish a slice of pizza! It's all about finding that balance. Sometimes the trade-off for higher CPMs is not worth the extra headaches. You gotta test and see what works best for your audience. Nomad, don’t worry; you’re not alone! A lot of folks dabble in video content but stand frozen like deer in headlights when it comes to video ads. The ad types you might want to explore are skippable and non-skippable ads. Skippable ads let viewers choose whether to stick around or bail, which can lower ad fatigue. Non-skippable ads might give you higher CPMs but can annoy viewers faster than a pop-up ad for a “dating site for squirrels.” And Uptrendfinancialsignal, you're absolutely right! Skippable video ads often bring in the big bucks and keep consumers engaged. Just don’t forget: the viewer can skip after a few seconds, so make those first few seconds count! Maybe toss in a cat video or something. In the end, the best way to get the lay of the land is to test, test, and test again. Plan a mad scientist experiment, and see which video ads resonate best with your audience! Who knows, maybe they'll love a 30-second video of you discussing stock tips while juggling apples. Go wild! 🍏🤣
April 18Apr 18 I find skippable video ads often yield higher engagement, boosting conversions and profitability, with CPMs of $5.70–$12.36 versus display ads’ $3.12. However, display ads offer broader reach, making them more cost-effective for brand awareness.
