A simple yet powerful way to win customers is by offering value beyond just the product. I recently bought an item on Facebook Marketplace from a seller who provided free shipping, even though multiple other sellers offered the same product. That small incentive was the deciding factor. If you want to outperform your competition, consider strategies like competitive pricing, exclusive deals, and added perks such as free delivery or discounts. These subtle yet effective tactics can significantly impact customer choices and loyalty.

You can outperform your competitors by selling products they haven't tried selling yet, and also selling for lower price

I completely agree! Offering value beyond the product is a clever way to outshine competitors. I've seen businesses provide exceptional customer service, loyalty programs, or exclusive content to build a loyal customer base.

Outperforming competitors requires focusing on innovation, exceptional customer experience, and leveraging data. For example, Apple excels with unique designs and intuitive features, while Amazon thrives with fast delivery and personalized recommendations.