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YouTube Is Swallowing TV Whole, and It’s Coming for the Sitcom

 

YouTube now commands 12% of U.S. TV viewing, surpassing Disney and Netflix.

 

Creators like Alan Chikin Chow and Dhar Mann are shifting from Shorts to full sitcom-style shows.

 

Ad dollars are booming, and investor interest is surging as studios form around creator-led content.

 

YouTube now earns more ad revenue than all broadcast networks combined and is closing in on Disney’s total media revenue.

 

 

Source: https://www.bloomberg.com/news/features/2025-05-28/youtube-creators-compete-with-hollywood-studio-sitcoms

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