Google has a new beta feature to encourage searchers to add comments and have discussions around a specific topic. It is called "Discussions" and has a beta label on it. You can add your own thoughts/comments to the topic and those comments can appear across a number of Google properties and services.

 

It makes you wonder if Google is potentially looking for ways to replace all those Reddit discussions with their own?

 

This was spotted by Nicholas McDonough who posted a number of screenshots on Xbut I can replicate it, here are some of the screenshots.

 

Here is what it looks like in the Google Search results on mobile:

 

 

When you click in, you can see more of the comments and also add your comments:

 

 

Here is the notice label that says:

 

 

 

Comments will appear publicly with your profile name, picture and when it was posted. You can delete your comments anytime.

 

 

Comments may appear on and be used across Google services including Maps, Search, and YouTube and third party sites and apps that use Google services.

 

Comments must follow Google's policies. Keep it respectful. See Community Guidelines

 

 

 

I like it how Glenn Gabe put it on X, "there's definitely a weird tension between Google and Reddit now with Reddit expanding its on-site search functionality (via AI) and Google testing the waters with more discussions-like functionality. Of course, Google could reduce rankings and traffic at any point for Reddit, so I would say they have the upper hand. Will be interesting to follow."

 

Source: https://www.seroundtable.com/google-search-discussions-beta-feature-39393.html

I could have sworn they've had this feature in the past but maybe I'm thinking of the Reddit results? Anyways it doesn't surprise me that Google wants to try their best to have dominance over every platform.

I could have sworn they've had this feature in the past but maybe I'm thinking of the Reddit results? Anyways it doesn't surprise me that Google wants to try their best to have dominance over every platform.

They were previously using the Reddit results. This is a actually a new feature.

I actually wouldn't be too shocked if they try to roll back their Google+ social media platform in some form or another. I also feel that they might be trying to take away Reddit's dominance as well.

 

Reddit has been focusing on other features just incase Google's takes away that as well, so it'll be interesting to see what happens in the near future.