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Social proof refers to organic content such as feedback, reviews, testimonials, or comments posted by real customers on public platforms like social media, blogs and forums. These are not paid content and the people who post are common people and not paid influencers or marketers. Since this comes as a voluntary act from a common individual, it offers validation and builds trust, which can dramatically increase your conversions.

 

Positive reviews can boost your sales overnight, while negative ones can drive away potential customers. Therefore, you need to encourage your satisfied clients to leave honest reviews and share their experiences to build credibility and attract new buyers.

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  • Content Team
It's always a good idea to have real people reviewing your products or communities. Places like Temu usually have bots review their products because they usually have the same dialogue throughout each review and it looks sketchy IMO.
  • 3 weeks later...
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Social proof doesn’t just build trust, it also plays a big role in how AI overviews pick up your brand. The more your brand name pops up across the internet, whether it’s in questions, blog posts, comments, or related searches, the better your chances of being included in direct AI-generated answers.

 

It’s also a good idea to mention your brand organically, even without linking directly to it. Just getting your name out there helps. When users post reviews or write blogs about your brand, it creates natural signals that funnel more traffic your way.

 

 

 

 

Both positive and negative reviews have impact. While good reviews boost conversions, even the not-so-great ones keep your brand relevant and talked about. At the end of the day, visibility is visibility, and your brand’s still growing.

Social proof is the trust people place in your brand based on experiences like reviews or testimonials, or following. I’ve seen how it boosts credibility and conversions. When people see others vouching for you, they’re more likely to trust and buy.

Social proof refers to organic content such as feedback, reviews, testimonials, or comments posted by real customers on public platforms like social media, blogs and forums. These are not paid content and the people who post are common people and not paid influencers or marketers. Since this comes as a voluntary act from a common individual, it offers validation and builds trust, which can dramatically increase your conversions.

 

Positive reviews can boost your sales overnight, while negative ones can drive away potential customers. Therefore, you need to encourage your satisfied clients to leave honest reviews and share their experiences to build credibility and attract new buyers.

I feel like social proof is important if you have a monetized brand.

 

If you're trying to make money online, then yes, social proof is essential for aiding that.

 

But for a forum or a blog that's not really monetized? Nah. It's likely a waste of time.

 

I'm not looking for reviews before I join a forum. I'm looking for genuine discussions about the topics that I want to talk about. I look for activity and if the forum has the same posts as everyone else.

 

That's what I think.

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I feel like social proof is important if you have a monetized brand.

That's very true. I once hired a freelancer on Fiverr, I wasn't happy with his review, so I gave him poor review. he took a revenge by reporting my Facebook page associated my website. facebook did not bother to take a look on my lifestyle style and went ahead to block the link. I was unable to share my website links.

It is very important to keep your brand perception positive around public platforms.

That's very true. I once hired a freelancer on Fiverr, I wasn't happy with his review, so I gave him poor review. he took a revenge by reporting my Facebook page associated my website. facebook did not bother to take a look on my lifestyle style and went ahead to block the link. I was unable to share my website links.

It is very important to keep your brand perception positive around public platforms.

Of course, you can still adapt social proof for other things as I mentioned in a previous post.

 

A credit system for example.

 

I am planning to test having a credit system on AAF where highly engaged members can earn credits to be used for posting services by me. Now what makes me different than anyone else offering posting services?

 

Social proof makes me different.

 

You can see that my posts are unique on other forums. I'm not using the same topic titles as everyone else it and if I do, I add something to it that makes it unique. I'm also not using AI and it's obvious because my voice is the same as it was back when I was posting on forums in 2002. I do try to use better spelling and grammar these days, though. :)

 

I've created enough high-quality posts to give myself a reputation of being a valuable content creator. That's social proof in action.

 

So, monetization or if you want to perform an action where social proof is appropriate.

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