Strategy Word-of-mouth... the best advertising strategy?

[Nomad]

Word of mouth is certainly a great marketing strategy, it offers validation by someone and encourages the listener to take action. However, I do not think this can be beneficial in online marketing. Sure, you can get sales if you are running online store through word of mouth marketing but I am not surer if you can get users and activities on your site through word of mouth. You might bring users and activities through social proof but social proof is different from word of mouth.

 

[Al]

I wouldn’t call it a great strategy. It has a very limited reach. Extremely limited, really.

 

[Cedric]

I wouldn’t call it a great strategy. It has a very limited reach. Extremely limited, really.

Exactly that. How many of your friends tend to go on forums? Personally I don’t know anyone in real life that has interest in doing so.

Yes your online friends and acquaintancescan be brought over by word of mouth, but they would most likely join anyway.

 

[Cpvr]

Word of mouth is certainly a great marketing strategy, it offers validation by someone and encourages the listener to take action. However, I do not think this can be beneficial in online marketing. Sure, you can get sales if you are running online store through word of mouth marketing but I am not surer if you can get users and activities on your site through word of mouth. You might bring users and activities through social proof but social proof is different from word of mouth.

Exactly. In the past, word-of-mouth growth only applied to face-to-face conversations, but now it also includes social sharing and when users discuss your forum on other channels, such as social media, other websites, forums, blogs, and messaging apps.