Do you like to have a social media presence for your websites?
Some of the, yes. Some of them, no.
When you create a new project, whether it be a forum, blog, game or just general website, do you tend to create social media accounts for the website alongside it?
Typically I do for my blogs, not so much my forums.
I used to be quite hot on creating Facebook pages and Twitter profiles for my website projects, but I generally found at the time that absolutely everybody and their dog was doing the same thing and it actually did quite little in terms of bringing further engagement or new users to the website/forum, unless I spent some money experimenting with the social media networks' advertising features.
You have to go where your audience is, as others have mentioned. It helps if you research first and look around to see how active your audience is on various popular social media platforms.
All my Hiking with Shawn audience (mainly local, regional, and Chicago) are mainly on Facebook and Instagram.
All my blogging audience for Serious Bloggers are on X and LinkedIn.
You also want to look at the benefits of the social platform based on what you want from it. I want to convert my social audience into subscribers of my newsletter and readers of my blog, so Facebook and IG are good for that. TikTok is designed to keep people on the platform, constantly swiping from video to video. I stay away from it because that's for brands that want to exclusively work from TikTok as their main product.
Has anybody had any success using social media to help promote or just have more of a presence online for their sites, and if so, do you have any tips to share with the Administrata community?
I've had a lot of good experiences with YT and FB.
Content scaling and engagement are my recommendations.
Post at least once a day, more a day, if you can. Make sure it's interesting and value-packed high quality content.
Engage more than you post. Engage as much as you can. Engage with people you want to follow you and engage with their followers. Be seen as being value-packed and helpful.
My Facebook page is about to hit 22,000 followers. I engage so much that FB pays me a bonus check every month. It's usually around $500, but sometimes it's right under $2,000.
My Facebook group has around 47,000 members.